Another way to bring the sellers and the buyers together is by building a platform, such that the sellers can list their products there and also disclose the preferred selling/retail price on the products. At the same time the buyers can see what the sellers offer, or even bid up the price of the product if the supply is limited.
Usually the platform will charge a certain amount of money on its services, such as referral fees, listing fees, storage fees, or fulfillment fees. It depends on what kind of services they provide or what services are used.
Platforms can be physical stores, virtual Web services, or mixed.
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