A business or a trade has at least two roles, the seller and the buyer. Of course, usually the seller who has the goods wants to trade it for money. The buyer would pay the money and want to get the goods in return.
Sometimes the seller doesn't have a good network to know who want to buy his product, or does not know if there is any potential to get a better price with his product.
The buyer would like to get a good product with his money at a better price if possible.
So another role, the broker, is coming to this game. The broker charges a certain amount of fee to help making the trade. Because the broker only makes money after the trade is made successfully. So sometimes, the broker would recommends the seller to lower the price and the buyer to pay more to facilitate the trades... Well, if the seller and the buyer are OK with it, that is absolutely fine.
Sometimes the broker will also help the seller to get more return by raising the price if the broker knows people are willing to pay more to compete for it. At the same time, the broker can make more commissions on the trade.
On the other hand, if the broker knows the market is slow, the broker will recommend the seller to lower the price to get more buyers on the market. Although the broker gets less commission, it's better than nothing.
Usually the main purpose of the broker is to facilitate the trade, they don't hold inventories for the products. Those people who hold inventories for the products are more like re-sellers, retailers, or distributors.
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